Mouths in action
The xx’s new album was originally supplied ONLY to one fan as a word of mouth experiment.
After a week, the site tracking the digital distribution of the album crashed due to large volumes of traffic.
With a combination of a great product and loyalty, word of mouth can do wonders for your brand.
Found: http://www.fastcocreate.com/1681548/visualizing-virality-the-xxs-new-album-premieres-through-a-single-fan
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mongrelvigor posted this
