Like Indiana Jones searching for the Ark of the Covenant, so to do clients and agencies search for the ‘How-to’ of making a video go viral.
Check out this great TED talk on why videos go viral and maybe you to can find your own magical unicorn.
Found: http://www.youtube.com/watch?feature=player_embedded&v=BpxVIwCbBK0
You know when you get home from doing grocery shopping only to find that the milk has leaked out over everything including your car boot?
That’s exactly what happened last week with the new Windows 8 logo and the internet.
Everyone has seen it already so we thought we would have a look what the brains behind it had to say: (www.fastcodesign.com/1669092/the-new-windows-8-logo-arrives-trailed-by-pirates-and-haters)
What do you think? Does this new identity help to build the Windows brand?
Less really can be more.
Great poster design for classic children’s stories.
Found: http://www.squareinchdesign.com/category/childrens-story-posters/
With Run Jozi (www.runjozi.com) coming up on 21st March, Nike and running are top of mind at our Johannesburg office.
New shoe, new technology…Nike does it again.
Found: www.fastcodesign.com/1669098/nike-unveils-its-big-new-paradigm-shoes-knit-like-socks
We love it when a (brand) plan comes together. Could this be the ultimate double-hit combo?
Protective computer guys Incase team up with iconic designer & illustrator Shepard Fairey for a range of cases, bags, covers etc.
Wonder what Shepard’s graffiti friends think about this? Selling out or just cashing in?
Either way it’s great that this iconic design is getting the airtime it deserves.
Found: http://designtaxi.com/news/351698/Shepard-Fairey-Releases-iPhone-Laptop-Case-And-Backpack-Line/
Wolff Olins offers some insights on branding from game-changing companies.
It’s time to think different otherwise our industry will be left stumbling around in the dark.
Found: www.fastcodesign.com/1669060/wolff-olins-offers-branding-lessons-for-would-be-game-changers
Seems a little counter-intuitive… building blocks + creativity… but this 99% post makes a lot of sense.
Routines + Systems + Spontaneity. Does this process mix well with your your creative approach?
This process is more than likely true for most of us, the only difference is that we haven’t documented it.
Found: http://the99percent.com/tips/6127/RSS-Creativity-Routines-Systems-Spontaneity
Oh look we won an award!
Congrats to our Cape Town team who worked on Fairview’s La Capra pack design.
Great design getting the recognition it deserves!
Happy Friday.
A great retrospective look at the evolution of American cereal box advertising…
Call us suckers for nostalgia but in most instances the old pack seems to work better than the new.
Found: http://flavorwire.com/256879/the-evolution-of-american-cereal-box-design?all=1
“I’m feeling rough, I’m feeling raw, I’m in the prime of my life. Let’s make some music, make some fonts and find some aliens for wives…”
Imagine for a moment that aliens were real, that they came down to earth dropped acid with MGMT (The band) and then collectively all involved decided to create a font…
That’s exactly what this ‘ZOMDAG’ font reminds us of.
Found: http://designyoutrust.com/2012/02/15/font-of-the-month-zomdag/
On this cheesy day of love everyone needs some love.
Have a good one.
Found: http://society6.com/product/Business-is-Slow_Print?tag=humor
The Obama campaign has an official playlist? Why not.
Have a look at the 28 track selection here: http://www.yourmusictoday.com/2012/02/09/president-obama-official-campaign-playlist/
It’s a diverse mix, pretty sure it’s been engineered to have the best cross-section appeal.
Cool idea none the less.
Beautiful packaging exploration for Boxer Beer.
Found: http://www.thedieline.com/blog/2012/2/9/student-spotlight-boxer-lager.html
Looking for some ‘office-spiration’?
Lego manages to translate the concept of play into their physical space. Great brand, great office space.
Found: http://www.fastcodesign.com/1668993/lego-office-is-as-much-fun-as-playing-with-legos
It’s a train…
You have to love the beauty of long exposure.
A beautiful photographic experiment with trains as the focal point.
Found: www.fastcodesign.com/1668943/long-exposure-pics-make-trains-look-like-laser-beams#)
Who would have thought that you could turn water into light? These guys did it…
No smoke or mirrors here… it’s all coloured paper and a long exposure.
Found: http://www.weheart.co.uk/2012/02/02/the-bronson-caves-by-brice-bischoff/
Die Antwoord. You either love them, hate them or just appreciate the theatre that they manage to orchestrate so well.
All that aside their ‘Zef style’ is becoming a closely align with Brand South Africa.
Could Die Antwoord become as synonymous with South Africa as perhaps Madiba, the big 5 and Desmond Tutu?
And if they did are you happy with them representing us?
Check out their latest performance on the David Letterman show: http://www.youtube.com/watch?v=VoHbI-955uQ&feature=player_embedded&noredirect=1
Marine solar cells - surely the best of both worlds.
We are surrounded by vast amounts of ocean so why not make use of it more effectively to generate energy!?
Wave tech + solar tech, great double hit combo.
With this kind of technology around surely we need big brands to support and make this happen.
How Green is your brand? …Really?
Just when you thought a a light bulb couldn’t get any better, it does.
We really appreciate the intricacy and craft of this design.
Light or art? Maybe both.
Found: http://www.manufactum.de/globelampe-spiralfaden-p1459914/?c=195266
